If it weren’t for those baby blue eyes, we wouldn’t have believed that’s Justin Timberlake dressed up as a giant lime. In this new commercial, Justin plays Rick Sour Vane, who used to be on the top of the world. Limes were kings, but it seems that everyone’s favorite chaser isn’t having such a great time right now. Why? Because Sauza 901 tequila doesn’t require the citrus to get rid of pucker-face after those shots. The commercial is weird and a little disturbing, but we watched the whole thing. Like three times.
[youtube https://www.youtube.com/watch?v=mtyZMVhBkVk&w=640&h=360]
JT wouldn’t go to this extreme for just any liquor. Justin is actually behind Sauza 901, and this is his attempt to let everyone know it. He sold his small alcohol business 901 (named after the area code of his Memphis, Tennessee hometown) to liquor giant Sauza last year.
The new dad even tweeted an “apology” video for putting limes out of business.
I'm so sorry… http://t.co/HiTR2RY6JM #NoLimesNeededhttps://t.co/H8y5oGhudh
— Justin Timberlake (@jtimberlake) May 4, 2015
So if you’re running to the liquor store today for some Cinco de Mayo “party enhancers” and they’re out of limes, you know what to do.
