Attention, coffee lovers: Put down your Pumpkin Spice Latte and head over to Whole Foods. All month long, the store is planning to offer customers a cup of Joe for only 25 cents. This is no joke. Customers will be able buy as many 12 oz. cups as they want every day – no strings attached – for just a quarter. The only drawback to this amazing deal is that it’s limited to the month of September in stores within the United States.
This perk is a part of Whole Food’s new marketing venture called Love Fest, a program that is targeted toward showing their customers some love. David Lannon, Whole Food’s executive VP of operations stated,
We are looking forward to deepening our connections with customers and saying ‘thank you’ and ‘we love you’ during this special Love Fest season. We can’t wait to surprise and delight shoppers with some of our best-ever deals, weekly giveaways and a few other surprises in our stores as well as in our social media channels.
I’m definitely taking advantage of this discount, even if it has me shaking a little bit. Who wouldn’t love unlimited 25 cent coffee? Starbucks better watch out because Whole Foods could be giving them a run for their money.