Starting today, you will be able to get a bag of rainbow Doritos! No, a unicorn didn’t get into your snack – the brand has partnered up with the It Gets Better non-profit organization to create the pride flag inspired chips to show their support for the LGBT community. In order to get your hands on this boldly colored snack, you would have to make a donation of $10 or more on the It Gets Better campaign site, and you will be mailed a bag of Doritos Rainbows while supplies last. Ram Krishnan, the chief marketing officer of Frito-Lay, stated,
Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest. With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.
The brand has also encouraged people to share their messages of hope and inspirations by using the hashtag #BoldandBetter throughout their social media platforms to raise awareness of their movement. If you’re interested in showing your support for this important cause and are a long time Doritos lover, you can check out the Doritos Rainbows website to learn more.
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