It’s no secret that the Kardashian-Jenner women are very open about their obsession with waist training, a practice that requires the individual to wear an excessively-tight corset in order to gradually shrink their waist and sculpt a more hourglass figure.
View this post on Instagram
#ad Finally! @premadonna87 @waistgangsociety is giving me what I have been missing!!! The sweat band is a super easy comfortable band that I can wear while I'm working out. This band makes me sweat more in our tummy area so it give me that extra boost when I'm feeling a little bloated. I love how my posture in the gym is even better due to wearing it. The support is incredible!!! whatsawaist.com ❤️😘 don't cheat ya self. Treat ya self!!! 💋 @premadonna87 is the 🔌 #spon
Not even celebrity endorsement can protect Waist Gang Society, the Kardashian-Jenner clan’s favorite waist trainer brand, from false advertising. Customers of the company have recently filed a class-action lawsuit against Waist Gang Society for claims that its products burn fat and promote weight loss.
The Waist Gang Society’s website suggest that their waist trainers, paired with a healthy diet and regular exercise, “can radically reduce your waist size” and “permanently [get] rid of unwanted inches around your waist.”
Those product claims are things that can be achieved with a healthy diet and regular exercise alone, but I digress.
The company’s claims do not stop there, however. They additionally claim that their products “attack unwanted fat and impurities within your body,” “strengthen your core” and “help to reduce food volume intake.”
While the Kardashian-Jenner women stand firmly behind the effectiveness of waist training (and it’s still unclear whether their Instagram posts above are paid endorsements), doctors, who are obviously far more qualified than anyone in the Kardashian-Jenner family, state otherwise. An unnamed doctor mentioned in the lawsuit against Waist Gang Society said, “corsets do not cause you to permanently lose fat in the midsection.”
Daniel Maman, MD, a Harvard-trained cosmetic and reconstructive plastic surgeon at 740 Park Plastic Surgery practice in New York City, weighed in on the effectiveness of waist training as well. He said:
“External compression via a waist trainer has absolutely zero permanent effect on fat distribution intra-abdominal organ positioning or body contouring…The only way to physically remove or redistribute fat is via liposuction, direct surgical removal or cryolipolysis.”
Frankly, there’s a reason corsets fell out of fashion. Pushing your organs into places they don’t belong for an hourglass figure simply isn’t a good idea.
Until the court officially rules in, it appears that good old fashioned healthy eating and regular exercise is the only way to sculpt your body into the one you want.