It seems that Kim, Kourtney and Khloe’s makeup line can’t quite sell out like Kylie Jenner‘s lip kits do. The three sisters are currently being sued by Hillair Capital Management for breaking their contract and not actively promoting their Kardashian Beauty line enough.
The relationship between Hillair and the Kardashians began in 2014 when the investment firm stepped in with $10 million to save the struggling makeup line after its first distributor, Boldface, went “belly up.”
As part of the deal, the Kardashian sisters would continue to be the face of the brand and “actively promote and support” it.
Hillair now claims that the Kardashian sisters did not uphold their end of the bargain. The company accuses them of “immediately” ceasing brand marketing and promotion activities. They also allege that the sisters actively sought out other investors to buy out Hillair.
In the complaint, the investment firm emphasizes that “all parties understood that the Kardashians’ full support and cooperation was essential to the success of the Kardashian-branded ‘Kardashian Beauty’ line.” It additionally highlights that the “Kardashians wanted a better deal that they had struck with Hillair…they failed and refused to properly market and promote the line in the hope that a more lucrative financial deal would materialize. It never did.”
The lawsuit recognizes Kim’s involvement with a competitive makeup line as she gave her name to a new Charlotte Tilbury “Kim KW” lipstick shade. It also alleges that Khloe stated publicly at the Beauty World exhibition in Dubai in 2015 that she “hated everything about the Kardashian Beauty products and appearance.”
You would think if the brand has the “Kardashian” name in it, they would have tried a little harder – financial reasons aside. It’s not like the Kardashian-Jenner family needs any more money.