One Theater May Allow Texting During Movies Because Apparently Nothing Is Sacred

texting at movies

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Let me tell you about my latest movie-going experience. I went to see 10 Cloverfield Lane with my boyfriend, and as soon as we walked in two characters started making a scene in the first row. They were chatting throughout the previews, reading the new movie titles out loud, walking in and out of the theater, and generally just being annoying. The movie started, and they didn’t stop. At one point, the man stood up and started yelling at the woman and walked out. She followed, but quickly returned…and started making phone calls. She was literally talking on the phone. When some shushing didn’t seem to change anything, I became that person and yelled, “Shut up!” My boyfriend was horrified, but it seemed to work. You’re welcome, entire theater.

After that experience, I’ll be sticking solely to Netflix for a while and keeping that $15 in my pocket, thank you very much. Good movie, though.

Is it so much to ask that people just STFU and put their phones away at the movies?

Apparently. Because AMC Theaters CEO Adam Aron just said something that will ensure I never pay $10 for a large popcorn ever again.

In an interview with Variety about getting millennials into theaters, Adam announced that they are considering allowing texting during showings.

Would appealing to millennials involve allowing texting or cellphone use?

Yes. When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.

At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.

Would you have a certain section for texting?

That’s one possibility. What may be more likely is we take specific auditoriums and make them more texting friendly.

As you can imagine, people were not happy.

AMC quickly tried to reconcile the situation via Twitter (hopefully not from a showing of Zootopia).

I get that kids used to pay $5 so they could make out in the back row, but are these brats so spoiled nowadays that they can manage to pay $15 just to look at their phones? Just take me now.

Update

Crisis averted. After the insane backlash Adam Aron got for saying texting may be allowed in the near future, they’re promising that idea was sent packing.

“NO TEXTING AT AMC THEATRES. Won’t happen. You spoke. We listened,” AMC wrote along with a statement on Facebook. “Quickly, that idea has been sent to the cutting room floor.”

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AMC/Facebook

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