It’s no secret that magazines, the media, and the fashion world cater to women of a smaller size. Plus-size women rarely see pictures of similarly sized women gracing the cover of magazines in a body-positive way. Luckily, new magazine FabUplus is trying to change that.
Started by Shannon Svingen-Jones of Vancouver, the magazine took off online and a print publication was later started in June. The mag is dedicated to “healthy, fit, and plus sized women.”
FabUplus is just like any other lifestyle magazine- except with a body positive emphasis for plus-size women. The publication includes fitness, fashion, and relationship advice, and also personal essays and interviews with a feel-good approach toward body acceptance.
Svingen-Jones had no issue finding contributors and collaborators. “My magazine reaches a vulnerable community. I had to turn away some advertisers… because they didn’t have the imagery that reflects my reader.” Instead, she has advertised that are more plus-sized focused.
Since its release, Svingen-Jones has been inundated with positive responses from readers. “When they write to me, they often say, ‘I found your magazine at the checkout counter and it brought tears in my eyes, because it’s the first time in my entire life I can see someone in the media that looks like me.”
This response is incredibly moving to Svingen-Jones, and she hopes to feature more active women such as kayakers, paddleboarders, and yogis. “I think many women think they can’t because of their plus sized bodies, but they so can. And I hope they realize that.”
Star of TLC’s hit reality show My Big Fat Fabulous Life, cover star Whitney Thore knows the sinking feeling of looking at traditional women’s magazines and feeling both defeated and ostracized for her appearance. She says to Elle, “I was flipping through this magazine and I was just heartbroken because I knew that would never be me and no matter how much weight I lost or what I did, I wasn’t good enough I didn’t have the body type.”
Thore’s dreams have since come true. More importantly, the image of her is a whole body shot, not just a picture of her face, an important step in spreading body positivity. It was important for Thore to express that she’s not a “size 14 plus size” rather, a size 30.
“To see my entire body and my sleeveless arms, you know, all of it on the cover of the magazine and know nobody wanted to diminish me or minimize me or just make me smaller in any way felt kind of vindicating.”