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Target Ditches The Photoshop In Its Latest Swim Campaign

Target Swim Non Photoshop


Target’s 2017 swim collection isn’t just great because of the low prices, it’s the real, non-photoshopped models that are catching our eye.

The brand’s four models featured in the new suits each represent a different body type and are completely void of any photoshop mishaps or airbrushing. Their selection of cutout suits, see-through one-pieces, crochet monokinis, and high-waisted bottoms look gorgeous on the real-life models, many of which embrace their cellulite and stretch marks.¬†We never get tired of seeing real women model real clothes.

Check out some of the campaign photos:








SO. FREAKIN’. CUTE. And just in time for Spring Break. The bathing suits are currently available online and range from $14-$50. Thanks for giving us real girls, Target! Being inclusive is pretty damn great, isn’t it?

[H/T: Cosmopolitan]

Writer and editor living in New York City who also loves Taking Back Sunday, bad reality TV, and Leonardo DiCaprio (not necessarily in that order).