They say life imitates art, but this village in Indonesia took it one step further, turning daily life into art itself.
Kampung Pelangi was pretty unassuming, at least at a glance. While it had its own charm for many years, it wasn’t exactly a hotspot for travelers. However, all that changed when the local government invested Rp 300 million (about $23,000) to paint 223 buildings in bright, rainbow colors with the hope that this transformation would turn their town into a tourist attraction. Spoiler alert: it worked!
Located in Randusari in South Semarang, Kampung Pelangi became a popular travel destination practically overnight. In part, this is due to the fact that it is now arguably one of the most Instagrammable places ever. There are hundreds of photos online of tourists and locals alike posing in front of the many colorful buildings and beautiful, interactive murals.
It doesn’t stop there either. The sudden spike in tourism helped boost the local economy, as locals began selling souvenirs and food to the many new tourists. The change is also proving to be good for the environment, as the boosted economy means more money can go towards not only reviving the town, but also cleaning the local river. The town plans on investing a total of Rp 2 billion (about $31,031,860) into this endeavor.
Let’s hope they can make up for their investment in Instagram likes.