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The #MyBodyMyBFF Campaign Hopes To Increase Self-Love On Social Media

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Social media is finally encouraging women to befriend their bodies.

Curvy Kate, a United Kingdom-based lingerie and swimwear line, has promoted body-positive posts that have been flooding Instagram and Twitter, encouraging women to treat their bodies as well as they would treat a friend or family member with the hashtag #MyBodyMyBFF. Women of all shapes and sizes are proudly sharing photos of themselves in bras and bikinis for the online world to see.

The Curvy Kate Instagram features a photo of three women wearing t-shirts that read, “Self Love Brings Beauty” along with the caption, “Why are we so hard on ourselves when our bodies and minds are so amazing? Well we all think it’s time it stopped! #MyBodyMyBFF is a pledge to treat your body as if it were your best pal in the world. We want you to promise to be kind at every turn and live like the queen you are.”

The hashtag is ultimately used in order to win Curvy Kate merchandise, but it delivers a message much louder. In an interview with People,Β Curvy Kate’s communications manager Chantelle Crabb said, “We wanted to produce a campaign that wasn’t just about people posting a one-off picture, but more about woman joining a movement and pledging and promising to treat their bodies and minds better, to treat them with the kindness and care they deserve.” She continued by saying, “It’s also really empowering just to read through all the posts, there is such a wide variety of people involved that it makes you realize just how unique and special we all are.”

Here are a few of the stunning posts:

#MyBodyMyBFF – simple✨. The @curvykate campaign is up and running and is coming with full force! From 15th June – 15th July, we are making a pledge to be kind to our bodies. You wouldn't put down your best friend right? Or talk about his/her body badly? No, exactly. So why do it to your own? I could've added filters to this picture to make my skin tone look better or to get rid of the shadows on the chunky areas. I didn't even want to upload the second photo because I started laughing and my tummy isn't as flat etc but who cares?!Time to embrace yourself for who you are, no matter where you are. Hopefully this campaign will not only be positive for myself but encourage many people to do the same! P.S. I have wanted this @dearscantilly peek-a-boo set for so long, and it has met every expectation. I LOVE it. πŸ–€ #curvykate #campaign #beautybeyondsize #celebratemysize #positivity

A post shared by GG πŸŒŽβ™οΈ (@__georgia.g__) on

Taking the @curvykate #mybodymybff challenge and treating my body like my bestie for a month πŸ‘™ From my post (link in bio): "I am going to tell my body it is beautiful, because it is. I am going to shower it with all the love it deserves, and tell it regularly just how beautiful I think it is. I am going to praise my milky skin. My long shapely legs, and my full breasts. The small of my back, and my strong arms that are excellent for wrapping up loved ones in hugs. My sunny smile and my cute toes. The two little freckles on my right knee that I picked up in the Caribbean last year. My cascade of curls. My big squishy tummy that I too often have been unkind to, and about. I am going to speak to my body like it is my very bestest friend. Because it is. I am going to tell my body it is beautiful, because it is. And so is yours." πŸ“Έ @fullerfigurefullerbust

A post shared by Hayley Stewart ✨🦁 (@curvesncurlsuk) on

Ok kids I've a story for you all. So @curvykate have launched a #MyBodyMyBFF campaign and here is my pastey contribution. It's taken a lot to get to this point in my life where I'm fairly ok with posting a picture of me in my swimsuit because now I'm fairly ok with me. Like a lot of people I had, and still have, a lot of confidence issues but the realisation has hit that my body does a lot that I don't give it credit for. My hair is an amazing colour, my arms are long enough to reach things in high shelves, and my legs are great for dancing. So, whilst I still have lumps and bumps and am currently head to toe in mosquito bites, I'm still having fun. #curvykate #mybodymybbf #shitscared #effyourbeautystandards #mybodyisbeachready #swimsuit #swim #MyBodyMyBFF #selflovebringsbeauty

A post shared by Rhona Anderson. (@rhona_key) on

Sometimes you just need a bit of self care and self love. Tonight I got in from work feeling sweaty and a bit rubbish. I hugged my son tight and my husband put him to bed. I had a cool shower and a bit of me time to dry my hair, put on a nice bikini ( as its too hot to wear anything else! ) dip my feet in the paddling pool and eat dinner in the garden. The most relaxing evening after a stressful day. I took this photo as I was feeling so rubbish earlier. I felt like my skin is constantly breaking out, my hair is so dry and I'm so bloated at the moment. This photo is my reminder that I'm pretty perfect just the way I am, even when I'm bloated and have no make up on, I should give myself so much more credit. This body has done so much for me. I don't give myself half the credit I deserve. All bodies are beautiful just the way they are. Let's not be so harsh on ourselves @curvykate #mybodymybff #selfiesforselflove #selflovebringsbeauty #allbodiesarebeautiful #mybodyisabikinibody #nomakeup #bodypositive #lovemybrastop

A post shared by Lauren Dungey (@lauren_dungey) on

The contest runs until July 15 and the winner will receive Curvy Kate products. The company hopes that the contest will empower all women and make them more confident in themselves on their journey to self-love.

Keep showing off your beauty, ladies.

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    Favorite pastimes include-but are not limited to: binge watching celebrity interviews with Ellen DeGeneres on YouTube, reading cheesy romance novels and looking at the many pictures of photogenic bowls of mac and cheese on Instagram.
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