The #MyBodyMyBFF Campaign Hopes To Increase Self-Love On Social Media

Social media is finally encouraging women to befriend their bodies.

Curvy Kate, a United Kingdom-based lingerie and swimwear line, has promoted body-positive posts that have been flooding Instagram and Twitter, encouraging women to treat their bodies as well as they would treat a friend or family member with the hashtag #MyBodyMyBFF. Women of all shapes and sizes are proudly sharing photos of themselves in bras and bikinis for the online world to see.

The Curvy Kate Instagram features a photo of three women wearing t-shirts that read, “Self Love Brings Beauty” along with the caption, “Why are we so hard on ourselves when our bodies and minds are so amazing? Well we all think it’s time it stopped! #MyBodyMyBFF is a pledge to treat your body as if it were your best pal in the world. We want you to promise to be kind at every turn and live like the queen you are.”

The hashtag is ultimately used in order to win Curvy Kate merchandise, but it delivers a message much louder. In an interview with People, Curvy Kate’s communications manager Chantelle Crabb said, “We wanted to produce a campaign that wasn’t just about people posting a one-off picture, but more about woman joining a movement and pledging and promising to treat their bodies and minds better, to treat them with the kindness and care they deserve.” She continued by saying, “It’s also really empowering just to read through all the posts, there is such a wide variety of people involved that it makes you realize just how unique and special we all are.”

Here are a few of the stunning posts:

The contest runs until July 15 and the winner will receive Curvy Kate products. The company hopes that the contest will empower all women and make them more confident in themselves on their journey to self-love.

Keep showing off your beauty, ladies.

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