Black-Owned Beauty Brands: Must-See Products & Makeup

The lack of representation in the media has been an issue for a long time now and that transcends into the beauty world. Luckily, old beauty standards are being bulldozed over through awareness, conversation and action. Women of color took matters into their own hands and started their own beauty lines to help diversify the makeup industry.

If you’ve been searching and struggling to find makeup or hair care that suits your needs, look no further. Check out these brands that cater to women of color!

1. The Lip Bar

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Founder and CEO, Melissa Butler, created this makeup line after feeling the lack of inclusivity and representation in the beauty industry. Butler proposed a pitch on Shark Tank but they rejected it. They surely missed out because The Lip Bar has an estimated net worth of $400,000. Luckily, Target picked up on the brands growing popularity and is launching it in their stores. The Lip Bar products start at $13.

2. Mielle Organics

https://www.instagram.com/p/BfJVuVFntdB/?hl=en&taken-by=mielleorganics

This hair care and beauty line was launched in 2014 by registered nurse Monique Rodriguez. Mielle Organics is an all-natural organize beauty line. The line offers deep conditioners, hair oils and vitamins that encourage healthy skin and hair. One of their best-selling products is Babbasu Oil and Mint Deep conditioner.

3. Unsun Cosmetics

https://www.instagram.com/p/BYtvdael3lT/?hl=en&taken-by=unsuncosmetics

After increasingly becoming frustrated by the white residue that typical sunscreens leave behind, Katonya Breaux took it upon herself to create a sunscreen line for people with darker skin tones. Unsun Tinted Sunscreen is packed with healthy oils that will protect and hydrate your skin and costs $29. The best part, it won’t leave an ashy white residue all over.

4. Laws of Nature Cosmetics

https://www.instagram.com/p/BY4Dw1TDV0-/?hl=en&taken-by=lawsofnaturecosmetics

Jasmine Rose founded the foundation line Laws of Nature Cosmetics in 2014 after struggling to find a foundation that has safe ingredients and matched her skin tone. There are 16 different shades to choose from, and products are formulated without harsh chemicals and packed with “powerful botanicals.” They offer a variety of foundation types like stick foundation, looser mineral powder and more.

5. Ka`OIR Cosmetics

https://www.instagram.com/p/Bbvihq2FlXV/?hl=en&taken-by=kaoir

Ka’Oir Cosmetics isn’t the only business that Keyshia Ka’Oir has founded, but it’s her first. Her cosmetics line all started with a blue lipstick then it grew into a whole range of fun and bold colors. Now it’s a full-fledged beauty line offering customers lashes, liners, highlighters and much more.