With more than 111 million Instagram followers to date, Kim Kardashian West is considered to be one of the top celebrity social media influencers to date. There’s a reason why she won the Council of Fashion Designers of America (CFDA) Influencer Award this year.
Aside from promoting her own brand and products, Kim, who has become a marketing genius in her own right, will take to the ‘gram occasionally promoting products with companies she’s working with.
Kim’s latest social media ad, however, is receiving some MAJOR backlash and causing a big stir amongst fans and followers.
Early Wednesday morning, Kim posted as she usually does to promote her latest collaboration with Flat Tummy Tea, a popular detox tea company promoted by tons of celebrities including Kim. Kim posted a picture of herself seductively sucking on a lollipop, pushing the company’s latest product, an appetite suppressing lollipop.
Kim praised the product, referring to it as “unreal” in the caption, playfully telling fans to “#suckit.”
“#Ad You guys… @flattummyco just dropped a new product,” Kim wrote. “They’re Appetite Suppressant Lollipops, and they’re literally unreal. They’re giving the first 500 people on their website 15% OFF so if you want to get your hands on some… you need to do it quick! #suckit.”
Almost immediately following the post, fans and followers bashed Kim in her comments and on Twitter for promoting the lollipops.
Many felt that Kim’s promotion was encouraging eating disorders and unhealthy eating habits. With thousands of Kim’s followers being young, impressionable girls, many felt that Kim’s promotion was insensitive and damaging to her young female fans.
Even celebrities chimed in on Kim’s lollipop promo. Good Place actress Jameela Jamil was not here for Kim’s post taking to Twitter to share her opinions. Jamil is a champion for body positivity and even runs a popular Instagram account called I Weigh. The account features people weighing their self-worth in attributes and characteristics as opposed to the number on a scale.
Considering how everything the Kardashians touch turns to gold, it makes sense for companies to offer the Kardashian sisters big bucks to promote their products.
In the past, Kim’s posts on such products like cell phone cases and waist trainers have garnered mass amounts of attention by millions which have resulted in sale increases for companies and a nice chunk of change for Kim.
Kim is one of today’s hottest trendsetters,( she get’s paid $500,000 a post) but this latest controversy could affect her social media influencer rate.
Kim has since taken the post down amid all the backlash but is the damage already done? Do you think this will have a negative effect on the Kardashian brand?