Study Says Millennials Would Give Up Almost Anything Before Their Phones

It’s not shocking that millennials are obsessed with their phones. To be fair, almost everyone can’t leave the house without their phone, but millennials are more so. Smartphones have become an integral part of our everyday life. Sometimes its good and other times it gets too Black Mirror like for us to handle. Still, wherever millennials go you bet their phone is one them.

Older generations joke that kids these days are addicted to their phones and they may be right. A phone service app Visible conducted a survey among 1,000 cell phone users between the ages 18 and 34 in the U.S. According to Pew Research millennials are between the ages of 22 and 37, so technically this survey is a combination of millennials and generation Z kids.

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Visible wanted to see just how attached these young adults are attached to their phone and what they would and wouldn’t give up to make sure their phone stayed by their side.

Their research found that when faced with the option to live without your phone for a week or your pet 72% of consumers picked their pets over their phone. Men were more likely to give up their furry friend for their phone than women were.

Personal hygiene is another category that won over smartphones. Roughly 83% of people said they’d sacrifice their phones before giving up brushing their teeth.

Besides animals and clean teeth, millennials will pick their phones over almost anything else. Visible said that 77% would give up caffeine for a week over their phone. Meanwhile, only 54% of participants would give up TV and movies for a month instead of going without their phones for a week.

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