14 Beauty Brands Owned & Founded by Women




Kylie Jenner‘s Forbes Cover and ‘self-made’ cosmetics line sparked some controversy on what really was the definition of self-made.  We already know about Kylie Cosmetics and KKW so let’s take a look at some amazing, women-owned beauty brands that won’t make you question whether their self-made or not.

Here are 14 beauty brands founded and owned by women!

Beauty Bakerie


Beauty Bakerie is a cruelty-free line that creator, Cashmere Nicole was inspired to create after her battle with cancer. Along with running her own beauty brand, she is also a single mom and makeup artist. Beauty Bakerie offers a huge variety of different face products along with a foundation that has 30 shades to be inclusive to all skin colors. Nicole is killing it!!

Lawless Beauty


Lawless Beauty was created by entrepreneur and blogger Annie Lawless. In her efforts to be clean and natural with her beauty routine, she created an entirely green beauty brand, free of chemicals, with a growing collection of liquid lipsticks and foundations. Annie Lawless also created the multi-million dollar brand Suja Juice, a line of fresh pressed juices sold at Target. This isn’t her first rodeo and we’re excited to see what she comes out with next!



The Ouai was created by Jen Atkin, celebrity hairstylist to names like Chrissy Teigen and the entire Kardashian clan. Her line is aesthetically pleasing, smells like expensive perfume and covers all your bases with everything from shampoos, to curl creams to texture sprays and even dog shampoo!



RMS was created by founder, Rose Marie Swift. After experience health problems, Swift decided to create a line of cosmetics that are free of harmful toxins and chemicals. Catch her highlighters, concealers, and eyeshadows that are gorgeous and easy to use.

Drunk Elephant


Drunk Elephant was created by wife and mother Tiffany Masterson. Masterson was always into skin care and had really sensitive skin that always struggled with the products she used. Drunk Elephant was born after she perfected the formulas for 3 years with her chemist and it is the fastest growing brand at Sephora. All of her products are free of the ‘suspicious 6’ which includes, Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS.  Anything Drunk Elephant is nothing short of amazing!

Persona Cosmetics


Persona Cosmetics is a line of cosmetics created by beauty blogger and makeup artist, Sona Gasparian. You can shop her highlighters and eyeshadow palettes on her website or at Ulta. As for the rest, her company is only growing!

Summer Fridays


Summer Fridays was created by beauty blogger, Mariana Hewitt, and her business partner Lauren Gores. So far the duo has come out with their Jet Lag mask. A nourishing and plumping skin mask that’s perfect for a long plane ride. It’s grown a huge celebrity following and is used by Kim Kardashian and Lea Michelle.

Laura Lee Los Angeles


Laura Lee Los Angeles is YouTuber, Laura Lee’s new makeup brand. Catch eyeshadow palettes that are pigmented AF and liquid lipsticks created by the mega beauty guru!

Dose of Colors


 Dose of Colors was created by Anna Petrosian. It’s a vegan and cruelty-free makeup brand that’s loved by YouTuber’s for it’s pigmented shadows, liquid lips, and blinding highlights. Beyonce is a fan of the brand’s liquid lips!



Glossier is a skincare and makeup brand created by Into The Gloss, founder, Emily Weiss.  The brand is a millennial and Instagram sensation. The tagline is skin first, makeup second so all the products are lightweight, low coverage and focus on skin.

Juvia’s Place


Juvia’s Place is a line of eyeshadow palettes created by Chichi Eburu. The eyeshadow palettes are inspired by Africa and the colors are insanely pigmented and gorgeous. YouTubers like Nikki Tutorials and Jackie Aina rave about Juvia’s Place.

Huda Beauty


Huda Beauty has created my mega beauty influencer Huda Kattan along with her sister Mona Kattan. The brand fits in perfectly with their makeup style and includes a full coverage foundation, eyeshadow palettes, baking powder, lashes and liquid lips. The brand is an Instagram sensation!



Drybar was founded by mother and wife Alli Webb. Now there are Drybar locations all over the US and they have their own line of hair care and hair tools.

Anastasia Beverly Hills


Anastasia Beverly Hills was created by Anastasia Soare.  Today the brand is known for its highlighters, eyeshadow palettes and brow products. Anastasia runs the brand with her daughter, Claudia ‘Norvina’ Soare.

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