Instagram Unveils New Tools To End Bullying

Instagram is taking significant steps to combat bullying on its platform. The social network is starting to use a machine learning technology to help proactively detect bullying in photos and captions. Those posts will later be sent to Instagram’s Community Operations team for human review.

“Online bullying is complex, and we know we have more work to do to further limit bullying and spread kindness on Instagram,” Adam Mosseri, the new head of Instagram, said in a blog post.

Mosseri is now Instagram’s chief, as of following the exit of co-founders Kevin Systrom and Mike Krieger last week. This is Mosseri’s first announcement in his new role.

Detecting Bullying In Photos

An Instagram spokesperson said its technology can identify bullying and harassment, such as an attack on a person’s appearance or character, as well as threats to a person’s well-being or health in a photo.

The technology can go into such detail like identify bullying tactics of comparing, ranking and rating images and captions. For example, split-screen images in which a person is compared to someone else in a negative way.

Filtering Comments On Live Videos

Instagram will also release a bullying comment filter on Live videos, which it already has done for the Feed, Explore and Profile sections.

This feature will block offensive comments, and also removes spam in comments.

Users can also turn off comments on individual Instagram posts and block posts with certain keywords.

Kindness Camera Effect

Instagram is also launching a new filter, called the “kindness camera,” to help spread positivity on the platform.

The filter is in partnership with dancer Maddie Ziegler. Anyone who already follows Ziegler will have the camera effect automatically.

When you select the effect in selfie mode, hearts will fill the screen, and you’ll be encouraged to tag a friend. In the rear mode, kind comments in different languages will appear when using #kindcomments.

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