Fenty Beauty: Top 5 Best Alternatives To Fenty Beauty

Fenty Beauty was just named one of 2018’s Most Genius Companies by Time Magazine.

Time wrote, “In only a year, Fenty Beauty has pulled off a makeover of the makeup industry.”

In the publication, Time recognized the companies morals and how it continually strived to make the makeup world as inclusive as it should be. “Fenty’s unabashed celebration of inclusivity in their makeup campaigns put an unprecedented spotlight on the need for diverse beauty products,” Time wrote.

Fenty Beauty, makeup line created by singer Rihanna, successfully made $100 million in sales in its first 40 days on the market and is now available in 29 countries. Fenty Beauty isn’t the only newest beauty brand that is taken the world by storm recently.

Here are 5 best alternatives to Rihanna’s Fenty Beauty brand:



Known as “beauty that doesn’t break the bank,” ColourPop takes pride in their wallet-friendly makeup prices. Their makeup not only contains luxury formulas at an affordable price, but all of their products are cruelty-free.

One of their biggest launches this year was their ‘No Filter Natural Matte Foundation,’ launching the line with 42 shades!

The brand was only founded in 2014 and has now over six million followers on Instagram.

Milk Makeup


Within the past two years, this beauty brand has skyrocketed in popularity.

The brand believes that you should not have to compromise on good products for quality ingredients. That’s why Milk Makeup has become successful with its 100 percent vegan and cruelty-free products.

The brand offers a mix of skincare and makeup products, having items like their breakthrough KUSH mascara that contains conditioning hemp-derived cannabis oil.



Glossier operates almost exclusively online and is leading the way for makeup and skincare products.

It has made more than US$86 million since founder Emily Weiss began selling beauty products in 2013, and revenues have reportedly tripled from 2016 to 2017.

Their most popular product is their ‘Boy Brow’ all-in-one brow shaper.



The skincare brand GlamGlow was initially created for professionals who work with celebrities in the entertainment industry, but it is now available for everyone to buy online and in stores like Sephora.

They’re best known for their mud masks and have now created many different formulas for all skin types.

The Ordinary


The Ordinary is a skincare brand that is known for its affordable but high-quality products.

It has risen to success rapidly by becoming the brand of choice for beauty editors and celebrities like Kim Kardashian West.

The brand is under the company Deciem, which is partly owned by Estée Lauder.

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