Kylie Jenner, Kim Kardashian and Khloe Kardashian are securing the bag for their children. The three sisters have filed trademarks for their children’s names, North, Saint and Chicago West and Stormi Webster and True Thompson.
According to TMZ, the three moms plan on using the children’s names on various products like a clothing line, toys and skincare.
Kylie specifically trademarks the word Stormiworld, which was the theme of Stormi’s first birthday party. The theme is derived from Stormi’s dad, Travis Scott’s album Astroworld.
As far as the skincare trademark, I have no idea what that will be. It’s shocking that it’s more for a beauty line considering Kim and Kylie both run successful beauty companies.
The Kardashian-Jenners also requested the ability to sign endorsement deals so they could endorse other products. There is no specific brand name mentioned.
Kim, Khloe and Kylie are no stranger to endorsement deals and regularly post Instagram ads for various products like Fit Tummy Tea and Sugar Bear Hair vitamins.
Kourtney and Rob Kardashians kids, Mason, Penelope and Reign Disick and Dream Kardashian, are not involved in the trademark filing. Kendall Jenner is the only one who doesn’t have a kid.
It was only a matter of time before the mom’s trademarked their kids’ unique names and profited off of them.