Jenner’s company Kylie Cosmetics’ recent deal with Ulta Beauty is what pushed the beauty mogul over the edge. Her products were placed in over 1,000 stores across the country. In a short six weeks, Kyle Cosmetics sold $54.5 million worth of products in Ulta.
This expansion made the company’s revenue grow 9% last year to an estimated $360 million. Forbes estimates that Jenner’s company, which she owns 100% of, is worth at least $900 million.
“I popped up at a few stores, I did my usual social media–I did what I usually, do and it just worked,” Jenner humbly told Forbes.
Jenner’s $900 million brand combined with her other income from her other business ventures and Instagram adds it’s a safe estimate that Jenner is a billionaire.
Jenner it the youngest self-made billionaire ever. No matter how you interpret what self-made means, there is no denying that she now a billionaire. Jenner turned 21 in August 2018 and just a little more than six months later she became a billionaire.
Mark Zuckerberg previously held the title. The creator of Facebook hit billionaire status when he was 23.
“I didn’t expect anything. I did not foresee the future,” Jenner told the publication. “But [the recognition] feels really good. That’s a nice pat on the back.”
Jenner started Kylie Cosmetics in 2015 and the company is still 100% owned by her. Forbes reports that the company only has seven full-time employees and five part-time employees. Seed Beauty, a private-label producer in California, takes care of the manufacturing and packaging. Sales are handled by Shopify. Momager extraordinaire, Kris Jenner handles the finance and PR of the company for her 10% management fee.
What made the company so successful was Jenner marketing and promoting her products directly to her social media followers. Right now she has over 175 million combined followers from Snapchat, Instagram, Facebook and Twitter.
“It’s the power of social media,” Jenner said. “I had such a strong reach before I was able to start anything.”