On February 3, 2019, 19-year-old Byron Denton posted a video on YouTube explaining how he faked being rich on Instagram for a week, using bright outfit choices, and photo and video editing tricks.
Tricking his 68,000 Instagram followers, he pretended to have Louis Vuitton designer clothes as well as a private jet, when he was really just sitting on his sofa in his apartment.
While speaking to INSIDER about his ploy, Byron said his experiment was inspired by YouTuber George Mason, who faked going on vacation for a week earlier this year.
“I saw a lot of people faking holidays and stuff,” Denton said. “But I thought it would be cool to take a different approach. I’d always wondered if the reason people are so obsessed with celebrities was due to the fact they can afford to live a life not everyone can.”
Now with over 86,000 YouTube subscribers and nearly 71,000 Instagram followers, Byron could be the “Next Big Thing” in the YouTube Community. From Shane Dawson to Logan Paul, Creators these days are always pulling pranks and tricking their followers, whether they like it or not.
Since joining YouTube in May of 2014, Byron has kept steady with his subscribers. His videos are a range between his followers choosing something for him to doing something crazy with his friends. He also has an impressive following on Twitter, @tbhbyron, racking up more than 118,000 followers, his most on any of his social media pages.
Along with his main YouTube channel, he also has a channel strictly for vlogs, appropriately named “byron’s vlogs,” where he has over 14,000 subscribers. The vlogs aren’t daily, though, they are about stuff he’s done and encountered, like meeting Anne Marie and going to the 2019 Brit Awards.
Byron told INSIDER people were shocked by his sudden wealthy lifestyle.
“I’m pretty open with my audience about everything in my life so to them it was unusual,” Byron said.