Kim Kardashian To Rename Shapewear Line After Backlash: Details

Kim Kardashian faced heavy backlash after announcing her new shapewear line, “Kimono,” on June 25 due to its name and the culture it’s traditionally worn for.

On July 1, Kardashian posted a statement to her social media pages, “Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am so always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me.”

She continued, “When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”

The reality star reportedly was going to trademark the phrases “Kimono,” “Kimono Intimates,” “Kimono World,” and “Kimono Body” to use for clothing and accessories.

Fans are applauding her for renaming the products and are suggesting their own ideas, including sKIM Wear and KimBody. However, some feel like she shouldn’t have made it the critics’ choice.

“The name was great,” one wrote. “People need to get over it, every little thing in this world gets them going. Leave it alone, people, get a life.”

A commenter fired back, “Well you don’t understand the weight of turning a country’s national costume name to a celebrity underwear line. It’s like full-on disrespect, with or without meaning to do so. I applaud her for trying to change the situation since not every famous person is humble enough to own up to their missteps.”


No word on what the new name will be or when and where the line will be made available.

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