Customers who ordered clothes online this past week were appalled and furious when they were delivered an Atkins bar along with their purchase. Atkins bars are dietary, protein-packed, meal replacement bars that satisfy low carb diets. As a result, Forever21 has been called out numerous times for sending the diet bars to its customers, most of whom were shopping the brand’s plus-size offerings, as a ‘special promotion.’
Despite their kind gesture to send a free offering to their customers, the message was not received pleasantly at all and turned for the worse offending all women. Unimpressed customers took to Twitter to share photos of the unsought Atkins bar sample that came with their online orders.
I went from a size 24 to 18, still a plus size girl, so I ordered jeans from @Forever21 Opened the package, when I looked inside I see this Atkins bar. What are you trying to Tell me Forever 21, I’m FAT, LOSE WEIGHT? do you give these to NON-PLUS SIZE WOMEN as well? pic.twitter.com/ds8kUTs7T7
— MissGG🏳️🌈♿️♒️☯️☮️💟 (@MissGirlGames) July 19, 2019
Another user took it on a serious note calling Forever21’s offering a ‘wildly dangerous message’ to send to its customers.
Apparently @Forever21 sends out Atkins bars with all of its orders, which sends a wildly dangerous message to ALL of its customers. Not only is it fatshaming, it could also trigger people of all sizes who have EDs. This is as dangerous as it is inappropriate. https://t.co/gPfr3jMUK4
— Samantha Puc 🦦✨ (@theverbalthing) July 23, 2019
Another user adds on to @theverbalthing’s tweet calling the brand’s move ‘fat-phobic, insensitive, and harmful to everyone involved.’ ‘@Forever21 why are you sending out atkins bars with your plus-size orders? it’s hella fatphobic, insensitive, and harmful to everyone involved. diet culture continues to thrive because of companies like you who “subtly” shove it down people’s throats. please address this.’ – @lauren_stays
Despite all these raged comments firing at Forever21 on Twitter, they responded promptly with a statement saying, ‘From time to time, Forever 21 surprises our customers with free test products from third parties in their e-commerce orders. The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed. This was an oversight on our part and we sincerely apologize for any offense this may have caused to our customers, as this was not our intention in any way.’
Even though the brand claims the Atkins bars were sent to customers ‘across all sizes’, speculations are still suspected as the subject is very sensitive for many. The oversight will become – and already has for some – a trigger for body dysmorphia and eating disorders. This action and message go out to all brands – especially those that target young women – to be cautious and aware. We hope there will be no similar cases of ‘oversights’ among fashion brands anymore.