All The Deets On Kylie Jenner’s New Birthday Collection

Kylie Jenner‘s birthday just wouldn’t be the same without her annual Kylie Cosmetics birthday collection launch. Each year she designs her birthday collection to absolute perfection, matching the current “theme” of her ever-so-bustling life. Last year when Kylie turned 21, her Kylie Cosmetics birthday collection was flooded with red solo cups, beer pong balls and streamers galore. This year, it’s only fitting that the beauty mogul chose a birthday collection theme fitting to perhaps her biggest achievement in the past year — becoming a billionaire.


https://www.instagram.com/p/B0o20Jony1Q/

Kylie teased fans with this not-so-subtle post prodding them to “guess” the theme of her new collection. Hmm, I’m gonna go out on a limb here and guess money?

Shortly after, the Kylie Cosmetics founder took to her Instagram story to reveal each piece of her new birthday collection. Not only did she come out with some amazing new shades of her already loved products, but she’s also dropping SIX entirely new products which include:

shimmer eye glazes

Kylie Cosmetics

Shimmer eye glazes which she describes as “highly pigmented metallic shadows”.

liquid eyeliner

Kylie Cosmetics

A liquid eyeliner pen with a brush tip, as she believes brush tips create a much sharper wing over felt tips.

face primer

Kylie Cosmetics

Her first-ever face primer to create the “perfect base” for all of her bomb makeup.

pressed body glow

Kylie Cosmetics

Pressed body glow, following in the footsteps of her older sister’s KKW Body collection.

face illuminating powder

Kylie Cosmetics

Loose illuminating face powder to create the perfect, subtle, all-over glow on your face.

jelly highlighters

Kylie Cosmetics

Jelly Kylighters that are exceptionally more pigmented than just your regular Kylighter.


Like everything that the Kardashian/Jenner clan does, Kylie really went all-out with this new birthday collection, even including her own “Kylie Money”, or “Kylie Kash” (which I came up with) in the collection.

kylie cosmetics birthday collection

Kylie Cosmetics

As with every new Kylie Cosmetics collection, Kylie dropped a brand new eyeshadow palette, and I’m never sure if I’m more excited for the shades or the names. This collection features new shades with names like “Build Your Empire”, “Work For It”, and “Breaking Records”, all alluding to Kylie’s recent accomplishment of being named the youngest self-made billionaire in history.

kylie cosmetics birthday collection

Kylie Cosmetics


Now of course, nothing would be done in true Kardashian/Jenner fashion if there wasn’t a little controversy to go with it! After Kylie gave fans a sneak peek at the new collection, many were quick to call it poor taste, some even saying that she’s “tone deaf”.

https://twitter.com/claudiarkansas/status/1157106324041273356?s=12

https://twitter.com/cyennaaaa/status/1157064260909973504?s=12


But, if fans paid close attention to her story, Kylie revealed something even more special after revealing the pieces from her upcoming collection.

Kylie took to her own Instagram story, posting a video where she states: “The money collection is much bigger than what it seems. We — I — actually, I do mean we because we are doing this together. You guys are gonna help me give back in a huge, huge way. All I wanted for my birthday was to do this money collection and give it all away, so stay tuned for more detials. I have a special person helping me with this and it’s gonna be amazing, we’re gonna do amazing things.”

I guess the haters will have to stay tuned to see what Kylie has up her sleeve and maybe it’ll change their perspectives on her “tone deaf” birthday collection.

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