Listen up ladies, now you can get the latest updates on the best up-and-coming brands and products (hair, skin-care, makeup categories) conveniently. Since it’s so hard to keep up with new product launches daily, Ulta Beauty came up with a solution and launched SPARKED, a program featured on their website. You can shop SPARKED at Ulta Beauty as a virtual experience. How cool! ‘Helping build up brands is something Ulta Beauty has been doing since the very beginning. The introduction of SPARKED at Ulta Beauty is our way of taking our expertise in identifying beauty success stories to the next level’, says Shelley Haus, Senior Vice President Brand Marketing at Ulta Beauty. With exclusive, ever-evolving collections offers and a chance to be ahead of everyone at the office, SPARKED is your latest excuse to do an Ulta Beauty haul. Below, are our favorite new picks that ignited our curiosity.
1. Love Wellness Good to Glow – Ulta $24.99
Love Wellness, finds beauty in the natural look and the natural world, too. It empowers its community to create an open self-care culture for women, creating a new standard for health and wellness. It also acknowledges and embraces the beautiful complexity of the female body. Discover a collection that offers natural, safe, medically-approved products for holistic health -total body, inside and out.
The line includes a variety of health supplements created by the former MTV star, Lauren Bosworth. They are now available at Ulta Beauty. The Good to Glow formula is a customer favorite, made with vitamin C and ashwagandha for clearer skin without the chemicals. She even quotes, ‘We deserve natural, safe personal care products. We also deserve a self-care culture that’s open, honest and proactive. Our mission is to provide both.’
2. UOMA Beauty Say What?! Foundation – Ulta $39.00
Sharon Chuter’s makeup line will never fail to surprise you. The Nigerian makeup mogul rebelled against ‘traditional’ beauty rules to create glitter lipsticks, super-bold shadow colors, and foundation for everyone, inclusive of all skin types and tones. Inspired by the founder’s African heritage, diversity is the heartbeat of the brand. Vivid colors, inclusive shades and a radical approach to its formulas celebrate both our differences and similarities. ‘I hope all who come in contact with UOMA Beauty feels empowered and inspired. This is not a multicultural beauty; this is simply beautiful. And all are welcome to this beautiful tribe,’ says Chuter.
The Say What?! FoundationSAY WHAT?! Foundation comes in 51 shades within 6 custom formulations based on skin type, perfect for fall. This next-generation formulation is infused with skincare benefits. It is weightless, long-lasting, has adjustable coverage, is vibrant matte yet the hydrating formula is infused with biomimicry pigments that thinks like your skin to give that flawless finish and blurred effect. The blurring technology minimizes the look of pores, softens fines lines and leaves you with a flawless base. Complexion perfection is finally here.
3. Elcie Cosmetics Luna and Sol Eclipse Highlighters – Ulta $32.00
Created by beauty expert, makeup artist, and educator, Lilit Caradanian, the collection is for modern and maximum glamour. this is the line that helps take your personal style and put it under a dazzling spotlight while unveiling the beautiful, unique canvas of each individual. Elcie Cosmetics is a brand with a message like ‘Be Unique, Be You’ is one we know we can believe in. It’s high-quality with luxurious makeup products. ‘When I started the Elcie brand, it was very important to create products that would become essential in any makeup bag, says Caradanian.
Elcie Cosmetics’ the Eclipse Highlighter has everything you need for a sheer and lustrous appearance. The texture applies smoothly and blends on your skin effortlessly. The formula gives your skin a wet and radiant finish and holds all day. Brush on these universal shades wherever you want to create an instant glow!
4. Zoeva Cocoa Blend Eyeshadow Palette -Ulta $28.00
ZOEVA aims to support and advocate for women affected by domestic abuse and cancer. The brand wants women to discover and cherish their unique beauty. The butterfly is the perfect symbol for their Melody collection, signifying transformation and strength. The products are so much more than makeup; they celebrate a woman’s ability to show the world the beauty that’s always been within. ‘When women are using my products, I want them to feel inspired. I want them to feel empowered and supported in their individual beauty’, says Zoe Boikou, founder of Zoeva.
It’s part of ZOEVA, the new cosmetics brand devoted to helping you celebrate your individuality. For an ultra-seductive look, try ZOEVA’s Cocoa Blend Eyeshadow Palette, with rich brown hues that create a glam look perfect for fall. It offers a range of ten highly pigmented and easy-to-blend eyeshadow shades. Resulting out of a world of sweet sins, the silky textures unravel on the lids like lush, melted ganache and deliver an unparalleled delight for the senses – for ultra-seductive glamour makeups. Finishes are in matte, matte with glitter, metallic, and satin.