Everyone knows the big-name makeup brands: Urban Decay, NARS, Nyx, MAC, and so many more that you can’t even begin to name them all. However, beneath all of those household names is a treasure trove of indie makeup brands waiting for their moment in the spotlight. In 2020, we’re supporting small creators in every industry, including beauty. If you’re looking to find some hidden gems within makeup, check out these five indie brands that you should definitely be paying attention to.
1. Uoma Beauty
Cruelty-free, black-owned, and woman-owned? Sign us up! Uoma (pronounced ‘oma’) Beauty was founded by Nigerian-born Sharon Chuter and works to break the bounds of inclusivity and diversity. Their products, which include all the usual suspects in a makeup drawer, are meant to bring about a beautiful rebellion through empowerment. Their foundation line is refreshing to see in the makeup industry with 51 shades in six custom finishes for every skin undertone.