The role of celebrities has changed enormously over the last decade or so. The life of the celebrity was once much more distant to the public than it is at present. While photos and interviews with them in magazines or talk show television appearances might influence our fashion choices, provoke a hairstyle change or even encourage us to try a new fad diet, we knew little about their opinions, their political ideologies, day-to-day activities or their family lives. This is no longer the case and as the lives of celebrities get less and less mysterious to us, their ability to capture our attention and influence our ideas, beliefs and purchasing habits has grown.
We are now in the age of the influencer celebrity…
The identity of a celebrity once centered around their lavish lifestyle, with huge mansions, luxury holidays and designer clothing. The public got a glimpse of their life through media interviews on television, radio or in magazines and a lucky few fans might meet them at an event or show. Beyond this, celebrities could live a relatively private personal life outside of their work commitment.
Things have moved on significantly over the last few years, mainly due to the impact of social media sites such as Instagram, Facebook, Twitter and, most recently, Tik Tok. Each of these social media sites are utilized differently to communicate messages that celebrities want to put across. For example, twitter is ideal for real-time updates and back and forth conversations between two celebrities or between a celebrity and their followers. You will notice that after as soon as a significant piece of news such as a natural disaster or tragic events, like the death of NBA legend Kobe Byrant in January this year or the Manchester bombings in 2017, public figures are quick to tweet their support and condolences to those who are impacted. Their reach extends around the globe and spreads the news in some cases even quicker than media outlets are able to themselves.
Social media sites are now utilised by celebrities to give out messages and influence their fans and followers.
This ability to reach huge audiences has given some celebrities the means to carry out good deeds on a large scale. A recent example in the United Kingdom is footballer Marcus Rashford’s campaign to extend free school meal allowances into the summer holiday months. Using social media, the star was able to drum up wide-scale support from both the public and key public figures and as a result, was actually able to influence government policy.
When his further campaign to extend the scheme into half-term was unable to influence a political vote on the matter, he took to Twitter to continue to share the pledges of support from local businesses, who had offered to give away meals for free to children in need. Without this celebrity’s influence, it is unlikely so many businesses and individuals would have come forward.
We now get to see the lifestyles of celebrities up close…
Whether its Kim Kardashian West’s glamorous mansion and lavish white-theme decor, TOWIE star Megan McKenna’s regular trips to luxury sunshine destinations or Floyd Mayweather’s collection of expensive supercars, many of us are envious of the things we see these stars getting to enjoy.
Seeing their lifestyle up close can influence our own behaviors. Whether it is staying at the same luxury resort or hotel, eating at the same fancy restaurant, or even purchasing the same item of designer clothing, a lot of us get some satisfaction of living the life of a celebrity. Luxury casinos are another location where people will visit to feel like a VIP for the evening especially as many celebrities are keen players of casino games. Actor Ben Affleck and Spiderman star Tobey Maguire are both known to be enjoyers of casinos and they enjoy playing games like poker and blackjack. Witnessing them experience the thrill of these games, can encourage fans to try out the same activities. However, not everyone has the budget for a trip to Vegas to visit exquisite casinos like those at the Bellagio or Caesars Palace. Online casino sites now provide players with the same satisfaction, sites like Wink Slots treat their players like VIP’s by offering a wide range of themed games, more than what any land-based casino could! This means that players can play like a celebrity from the comfort of their own homes.
Many now want to live the life of a celebrity, so will save to visit the luxury holiday destinations or purchase the same designer clothes.
Some celebs use social media to influence fans to buy their products
A prime example of a high-profile figure who is profiting from their ability to influence the public is young reality star and beauty mogul, Kylie Jenner. Jenner is one of the youngest billionaires in the world and has an Instagram following of a beyond 200 million accounts. After making it into the public eye on her family’s reality show Keeping Up With The Kardashians, Kylie set up her own makeup and beauty brand. Through posting videos of her wearing her products and showing them off in beauty tutorials on platforms like Instagram and Snapchat, she has turned her fans into a loyal customer base and ranked up insanely high profits over the last couple of years.
Other celebs are using their influence to help change the world
Sir David Attenborough is considered by many to be a national treasure. An expert on wildlife and environmental issues, this celebrity have spent much of his life researching and documenting the secrets of the natural world. Through his documentaries over the years, Attenborough has gained the attention and trust of millions of people around the world. He is now using this platform to raise awareness of one of the world’s most pressing issues – global warming.
He recently set up his own Instagram account in order to reach a new, younger audience, having identified this generation as being key to reducing our impact on the planet. By posting videos about how humans are using up the planet’s resources and contributing to climate change, he has changed the behaviors of huge amounts of people.
The celebrities of today have more influence on the public than ever before. The more we see of their lives the more intrigued we become. Through their use of social media platforms, they are able to impact political decisions, raise their own profits or influence the behaviors of their followers for good causes.