4 Tips for Building Your Personal Brand

If there is one thing today’s consumer wants, it would be a relationship with the brands they deal with. While getting a good deal on something they really want is important, consumers would rather have trust in the creator, manufacturer, distributor, or even the retailer. Some Millennials have even said they don’t mind paying more for products and services if they trust what a brand stands for and will also stand behind it once a purchase has been made. With this in mind, it’s time for a few tips on building a personal brand that is open to communication and instills trust in who you say you are.

1. What Exactly Is Your Brand?

Before you can begin building a brand, you need to know exactly what that is. Who are you and what do you want your audience to know about you? This can get as personal as you’d like it to be. In fact, the more you let your audience know about you, the likelier it will be that new customers or clients will take a chance. 

This step will also entail defining your audience, i.e. your market. Don’t fabricate who you are based on an audience you would like to reach but rather look for things they can relate to. Know what they want and tell them how you can provide just that.

2. Boil It Down to Simple Concepts

As an aside here, keep this in mind because you will need to pick and choose a few simple concepts to promote. This will not only make it easier for people to remember but when making up marketing tools, images say what a thousand words could never hope to describe. 

Remember to use images that you can use to make your own stickers or letterhead but are easily identifiable, like the Golden Arches of McDonald’s. Who doesn’t identify fast food and drive-thru service when they see the arches that have long since replaced that silly clown?

3. Rules of Engagement

No, we aren’t suggesting you stage a military coup. But when it comes to building a brand, it really is all about the rules of engagement on another level. As mentioned above, today’s consumers want to have a relationship with the brands they deal with and the most direct path to accomplishing that is engagement. You have probably read over and over and over again that engaging content is often more important than a scholarly discourse and for a few very good reasons. 

While consumers want to know the features of products and services, they will rarely stick around to read an entire manual online. Instead, optimize your content to be quickly scanned, highlighting key points about your brand throughout. The more engaging your content is, in any form, the easier it will be to keep people reading about who you are and what you do.

4. What Marketing Strategies Will Work Best

You were asked above to define your audience. This is a critical step because it directly impacts the marketing strategies you will use to build a brand. There are almost endless possibilities but once you have defined your target audience, it will be easier to match the most effective marketing tools with your market.

One of the most effective ways to build a brand is with such things as an endorsement by brand ambassadors. Then there are the visual aids like customized graphics for your web design, advertising stickers, logos, letterheads, and anywhere you want instant recognition. Keep those Golden Arches in mind when designing your personal brand graphics because you, too, can find that pot of gold under a golden arch of your own making. 

So, who are you and what do you want your audience to know about you? That’s where it all begins.

Smile more, worry less!
Smile more, worry less!
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