Kim Kardashian is universally known as the multi-million dollar reality star who can thank her success to mastering the art of self-branding. Becoming one of the most influential celebrities in today’s world of celebrities and pop culture, Kim uses her fame to change the global culture as a whole.
On October 13th, E! is airing True Hollywood Story: Who is Kim Kardashian West, where they will dissect the way Kim had brilliantly turned herself into a global brand.
Her brand includes products in fashion, gaming, beauty, and fragrance. Earning millions, fans buy these products because it’s her name on the label. Why does her name matter so much?
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It started with her father, Robert Kardashian, and his involvement in the famous OJ Simpson trial. Later, she was introduced to the industry by Paris Hilton, who she worked for as an assistant. This then landed her and her entertaining family Keeping Up With The Kardashians which is still being filmed today.
Her growth continued alongside the rise of media, gaining over 149M Instagram followers to date. She has reached the ultimate level of status to which she uses not only for her own benefit, but to take part in the world of politics in helping prove wrongfully accused cases innocent.
As if she wasn’t famous enough, in 2014 she had wed Kanye West, another A-list celebrity, and had since dedicated herself to motherhood to their four beautiful children, North, Saint, Chicago, and Psalm.
From selling out of her new shape wear line, Skims, to ‘breaking the internet’ with her Paper cover, Kim Kardashian is an extremely powerful mogul in the world globally. She has built herself an empire and continues to find new areas of culture to succeed in, which makes this special so fascinating and intriguing to many.
It will be interesting to see the measures she took to eventually, herself, become a brand.
