H&M, the un-official outfitter for festival season (other than Urban Outfitters, obviously), is pairing up with Coachella to make it Facebook official. Now, you can look like one of the girls from Reign year-round, courtesy of H&M’s new offerings.
If you thought H&M x Wang was the collab of the century, you were sadly mistaken. H&M x Loves Coachella is the faux-indie, almost-hipster collab of your greatest fantasies. The collection will be sold at 350 stores starting March 19th, and worldwide/online March 26th. There’s even going to be a pop-up at the actual festival, so there’s no need to buy ahead of time.
Whether you’re heading to the actual Coachella, or another festival entirely, this collab is going to have the most flower crowns you’ve ever seen. Prepare for rompers, tunics, jorts, and all of the fringe in the world. Prices will range from $4.95 to $49.95, so need to start saving (although you could always find the exact same outfits in a vintage store on the cheap).
If you’ve been crying all days because you couldn’t pony up the cash to sell your soul for Coachella tickets, all hope is not lost. Customers who bring old clothing to H&M for recycling (i.e. turned into someone’s hipster festival uniform) enter to win tickets to the fest.
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Rejoice, H&M x Coachella Collab Just In Time For Festival Season
