Why Didn’t We Think Of This: A Bracelet That Makes Your Hair Tie Look Adorbs

We’ve all been there: it’s a windy day and you reach for your wrist only to realize that you didn’t bring a hair tie. The horror. Whether it’s because a black hairband didn’t look good with your stack of Alex and Ani bracelets or you simply forgot, it pretty much messes up the rest of your day. Now, a jewelry brand called BitterSweet has come up with the solution: a bracelet that incorporates your hair tie in its design. The bracelets have a groove to place your hair tie.

genius glee

The idea came when Shireen Thor, the brand’s cofounder, would have an ever-present band around her wrist like so many of us. Her husband, an engineer, began brainstorming a way to make accessory stylish, and BitterSweet was born.

Not sure why they called their brand “BitterSweet” when I can’t think of one bitter thing about this. It’s a cute bracelet, it avoids cutting off circulation to your hand, and it’s such a conversation starter. I know what I’m getting all my friends for their birthdays…

Prices range from $45 to $85 (hair tie told separately).

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