Jessica Alba Is Getting Burned Over Honest Company Sunscreen

Jessica Alba hasn’t been in movies lately. She has been busy making billions through The Honest Company, her eco-friendly baby product brand. However, although their brand of sunscreen may be “naturally derived,” “unscented” and “non-toxic,” but now some users are blasting the product on social media. The users are taking to Twitter and other platforms to post painful-looking sunburn photos they say they took after using the product and only spending a small amount of time in the sun.

In a statement to the Today Show, the Honest Company stressed that the sunscreen is tested by an independent third party with positive results and that “the number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at We stand behind the safety and efficacy of this product.”
A country-wide investigation by NBC5 in Chicago found that the sunscreen’s formula was changed at some point, reducing from 20% non-nano zinc oxide to only 9.3%. The majority of zinc oxide sunscreens list their active ingredients at 18 to 25%, so less than 10% is obviously not going to do the trick. The company says it added other components to make up for the difference in zinc.
“The Honest Company has been transparent about the amount of zinc since the new formula came out in early 2015 as seen on the website and the new formula’s packaging,” the company told Today.

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