Rihanna has been out of the spotlight for a minute, but her fans (including myself) are wondering what she’s been up to. The singer is known for releasing an album every six months or so, but this year is different because she’s been concentrating on a new role as the creative director for the sportswear brand Puma.
Rihanna signed a deal with Puma earlier this year, starring in the brand’s Forever Faster campaign and curated 26 Puma products. A spokesperson for Puma said Rihanna was the perfect choice to represent the brand saying, “Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy, and prowess both on and off the stage make her the perfect representation of the PUMA brand. Rihanna is set to have her own designs for the brand which will launch in 2016.
We are already saving pennies for when Rihanna’s designs for Puma hit stores. Check the gallery below for Rihanna’s amazing Forever Faster ad.