Dennis Herrera, the city attorney of San Francisco, is demanding that Justin Bieber‘s music publisher help determine who is responsible for the sidewalk graffiti that promotes Bieber’s new album, Purpose. The graffiti could be found spray painted on city sidewalks.
Herrera sent a letter to Universal Music Group on Monday, stating that the graffiti appears to have been applied with spray paint and will not come off despite recent rainstorms. He continued in the letter, writing:
“This prohibited marketing practice illegally exploits our City’s walkable neighborhoods. [Such acts] irresponsibility communicate to young people that likeminded lawlessness and contempt for public property are condoned and encouraged by its beneficiaries — including Mr. Bieber and the record labels that produce and promote him.”
The attorney said that public works crews have removed the graffiti at high expense, but did not say how much. His office released eight instances of the graffiti marketing campaign and asked for Universal’s help in figuring out the campaign’s full scope.
The graffiti has been found in Haight-Ashbury and other neighborhoods. City officials have received complaints about the graffiti already. It seems that not everyone in California is a Belieber these days despite how catchy Purpose is.
The city plans to take legal actions against Def Jam and Universal Music Group. It is definitely way too late to say sorry now, Bieber.