7 Places To Buy The Prettiest Bras & Undies That Aren’t Victoria’s Secret



Bae or no bae, it’s never a bad idea to #TreatYourself to little lacy things.

When to comes to your #OOTD, sometimes it’s what’s on the inside that counts. Few things can make you feel as fab as pretty undies – and we’ve never met a dainty bralette or pair of lacy panties that we didn’t like.

There’s not denying that Victoria’s Secret tends to be our go-to for amazing underpinnings – and really, what’s not to love? There’s something about that pink striped bag and VS’s rainbow of bras and panties that’s practically euphoric – but we have to admit that we’ve fallen into a bit of a Victoria’s Secret rut. Not to mention that VS doesn’t always have the best options for ladies with larger busts or those of us who don’t want to do the whole uber-padded push-up bra thing. Luckily, there’s more to the lingerie life than just Victoria’s Secret. These seven stores are perfect for scoring adorable undies – and if we had to guess, you probably haven’t heard of them yet!

1. Adore Me

Ever used Stitch Fix or Birchbox? Then you’re going to, well, adore Adore Me. The website uses a subscription-based service that allows you to pick out a new bra and panty set every. Single. Month. As a VIP member, you get your first set for $24.95, and $10 off every month – oh, and every sixth set you order is completely free. If you’re a babe on a budget who can’t afford to order every month (and really, which college girl isn’t?), no worries – there’s always the option to opt out before you’re charged for the month.

2. ThirdLove

We’ve all experienced the frustration of being in the fitting room, trying on bras for what seems like an eternity and coming out empty handed because nothing fit quite right. To further complicate matters, it turns out that around 50% of women fall between standard cup sizes – but ThirdLove has a solution. The e-tailer offers half-cup sizes for those of us who are in-betweeners, and even has an iPhone app with technology that will help you find the perfect fit.

3. Journelle

NYC-based lingerie boutique Journelle is a one-stop-shop for all of New York’s most fab fashionistas. The boutique sells an amazing range of the most luxe lingerie brands – making it perfect for when you’re willing to splurge a little and treat yourself.

4. True & Co

True & Co is killing it when it comes to finding the perfect fit. The website offers a fit quiz, which asks specific questions about your unique shape and how your current lingerie fits, and recommends styles based on your answers. Oh, and their bralette selection slays.

5. Lonely Label

Speaking of bralettes, if you prefer unlined undies to padded push-ups, look no further than Lonely Label. The New Zealand-based indie label makes luxe-looking lingerie (we’re talking lots of on-trend strappy details) for prices that won’t drain your wallet. Their recent body-positive ad campaign is just one more reason to be obsessed.

6. Bluebella

For the babe on a budget who constantly finds herself lusting after La Perla, U.K.-based brand Bluebella is a game-changer. Minimalist, black and white pieces prevail here, and smaller-busted girls don’t get to have all the fun – most styles go up to a G cup size.


Because ASOS is THE source for amazing British brands, you’ll find tons of amazing lingerie brands you won’t see stateside – and their in-house brand has some gorgeous, budget-friendly pieces too. If you’re over a DD, you’re in luck – simply look out for ASOS’s “fuller bust” line.

Story by Caroline Pirozzolo

Need Underwear This Weekend? Uber’s Got Your Back…Side
Need Underwear This Weekend? Uber’s Got Your Back…Side
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