When I first came across jewelry that was designed to be worn in the space between your thighs, I was horrified. I don’t need to waste your time and explain how the thigh gap obsession has gotten out of hand in recent years, right? It’s goes unsaid that creating jewelry to glorify the thigh gap even further takes this unhealthy trend way too far.
Not to mention that the jewelry costs between $180 and $195.
It turns out, luckily, that the jewelry isn’t real! Although the website looks legitimate, when you try to purchase an item or click on any of the website’s social pages like Instagram, you will be redirected to another website that explains the website’s purpose.TGAPJ-STORY.com
The website reads:
“TGap Jewellery is a fictional company that sells jewelleries designed for thigh gaps. It is launched to catalyze a debate on unrealistic body image [that] social media portrays.”
The website quotes Tania Heller, the Medical Director of Washington Center for Eating Disorders and adolescent Obesity in Bethesda, about the trend. Heller said, “There’s an increased trend in which girls and women are engaging in extreme dieting in pursuit of a so-called thigh gap,” highlighting how social media has birthed yet another harmful trend.
Some girls have a thigh gap naturally because it is really only about how your bones are structured. It is crucial to note that this jewelry is not meant to shame them. Instead, the jewelry is meant to start a conversation about the dangerous lengths some girls go to achieve one.
The Singaporean designer, Soo Kyung Bae, explained the message behind the fictional jewelry brand in an interview with Dezeen. She said, “[The] thigh gap represents one of the first few trends regarding body ideals the media has popularized. It clearly demonstrates media’s power on influencing one’s perception of body image.”TGAPJ-STORY
“By using outrageous products, I hope to bring a provocative jolt that leads us to ponder and reflect upon what we are like as a society and the absurd things we value and obsess over – as well as how this creates unnecessary pressure for women and girls.”TGAPJ-STORY
Soo Kyung Bae is absolutely going to get people talking about the role that social media plays in propagating unrealistic body images amongst men and women. I’m looking forward to what people have to say in response to the jewelry and the message the website sends.