Somehow, a simple Twitter exchange between Chrissy Teigen and a fan devolved into an all-out Twitter brawl between three different blender companies on Tuesday.
Teigen is many things—a model, television host, author, wife, and mother—but, as many of her fans know, she’s also an avid social media user. Given that, it’s not too surprising that when a fan shared she bought Teigen’s cookbook over a blender, things blew up:
Went on amazon for a blender and ended up buying @chrissyteigen 's cookbook
— i mean ahh (@imeanahh) June 28, 2016
—Teigen offered to buy her a blender.
Ima send u a blender dm me your address https://t.co/gVE4B2paJa
— chrissy teigen (@chrissyteigen) June 28, 2016
But, that wasn’t the end of it. If you consider that exchange weird, then, hold on tight, because the weirdest is yet to come:
I DM'ed Amina that I would send her a Vitamix and literally 3 seconds later I got a notification saying @Vitamix is now following. SPIES!?
— chrissy teigen (@chrissyteigen) June 28, 2016
That's why you need a #NutriBullet. @chrissyteigen 😬👍🏼
— NutriBullet (@nutribullet) June 28, 2016
Those were certainly fighting words.
Oh shiiieeet BleNdeR WArrrS!!! https://t.co/idIzH2NzrF
— chrissy teigen (@chrissyteigen) June 28, 2016
And, as Ms. Teigen declared, the Blender Wars had commenced. Knowing she had their attention, she wasted no time it stoking the embers of that corporate competitor resentment:
We're not haters! All of us, loves all of them. 😉
— NutriBullet (@nutribullet) June 28, 2016
While NutriBullet tried to deescalate things, Teigen was having none of that:
Did someone say blender wars?! We're IN!
— Blendtec (@Blendtec) June 28, 2016
New Challenger: Blendtec!
It's not a war when you already crush it. #NutriBullet
— NutriBullet (@nutribullet) June 28, 2016
Oh, snap!
Crush it? We PULVERIZE it! Our blunt blade is 80% thicker & 30% stronger than any blade in this war.
— Blendtec (@Blendtec) June 28, 2016
Are they helping children get healthy like we are? @NutriBulletUNI 🍏🍎🍐🍊🍋
— NutriBullet (@nutribullet) June 28, 2016
Nice angle there, NutriBullet. Teigen agreed:
Did someone say @thebabybullet? We've got babies covered too. pic.twitter.com/erV09Hxwye
— NutriBullet (@nutribullet) June 28, 2016
It seemed like a close competition, so Teigen had no choice but to thin out the herd by asking the important questions:
BLEND TEC DO YOU LIKE BEYONCÉ https://t.co/o2ZauB4F3l
— chrissy teigen (@chrissyteigen) June 28, 2016
@chrissyteigen We're all about the lemonade over here! 🍋🍋🍋 #NutriBullet
— NutriBullet (@nutribullet) June 28, 2016
NUTRIBULLET LOVES BEYONCE, STILL NO WORD FROM @BLENDTEC https://t.co/F3AbC6d5ew
— chrissy teigen (@chrissyteigen) June 28, 2016
And, while the internet waited with baited breath for Blendtec’s response—
Ok I have to feed my baby now. I feel really good about what we accomplished today guys
— chrissy teigen (@chrissyteigen) June 28, 2016
—Teigen called it quits.
Decades from now, the history books will tell of how the Blender Wars of 2016 were never really resolved, but came to an open-ended conclusion before Chrissy Teigen—who should now add “blender dispensing fairy godmother” to her resume—could declare a victor.