This Scarf Means You’ll Be Seeing A Lot Less Of Your Favorite Celebrities

I guess an invention like this was bound to happen at some point in time.

The day of celebrities hiding behind hoodies, big sunglasses and middle fingers are now over thanks to a new scarf that protects celebrities from flash photography in a pretty cool way.

The scarf, known as the ISHU, was invented by Saif Siddiqui. It renders the wearer invisible when flash photography goes off due to the fabric of the cloth. The fabric reflects the camera’s flash back into the camera.

Many celebrities have already been seen around wearing the new creation, including Nick and Joe Jonas, Debby Ryan and Darren Criss.

Siddiqui is not stopping at scarves, however. He has also released a ISHU tie and pocket square, though those have already sold out. ISHU phone cases will be released in July and ISHU hoodies will be made available for purchase soon.

ISHU products are not solely for those constantly hounded by the paparazzi, thankfully.

“The main intention is to make people aware of how important privacy actually is,” Siddiqui toldĀ Buzzfeed. “Everyone has a ‘brand’ online, and with the ISHU scarf, people are back in control of their privacy.”

[Story via]

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