The Patriots may have won the big game last night, but they were far from the focus of the evening. It goes without saying that the commercials are a major reason to watch the game, and the majority of ads made huge political statements. Clearly ad execs had no problem calling out Donald Trump and his recent decisions directly.
Below, the best political Super Bowl ads from last night.
This building supply company may have presented viewers with a controversial ad, but the original was actually rejected because it showed a border wall. To watch the full video, head to the company’s website.
Airbnb was not afraid to be blunt with their political views, and we give the home-sharing company credit for their bravery. The ad showed numerous close-ups of people of all ages, races, and genders, and a final messages of togetherness. “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong.” Airbnb’s website also included a pledge to provide temporary housing for 100,000 people in need, particularly refugees.
The car company used their Super Bowl ad time to promote gender equality with their commercial “Daughter,” which featured a father discussing equal pay while his daughter entered a downhill cart race. “Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?” he asked. YouTube viewers were not fans. Were you?
The beer company’s ad “Born the Hard Way” told the story of founder Adolphus Busch, who struggled with life as an immigrant while trying to make his way in the United States. The ad is a clear response to Trump’s anti-immigration stance and supporters threatened to boycott in response.
Set to the song “America the Beautiful,” Coca-Cola’s ad showcased a diverse group of people doing various activities across the country. While it originally aired in 2014, its resurrection came at a perfect time. Get ready for some feels.