One-Piece Swimsuits Are Now More Popular Than Bikinis

If you still don’t own a one-piece, there has never been a better time to be on-trend.

Edited, a retail analytics firm, found through tracking shopping habits that the one-piece has officially surpassed the iconic bikini in popularity this year.

The firm resolved that one-piece bathing suits are selling out at three times the rate they did in 2016, Shape reports, and furthermore, found that there are a full 20 percent more one-piece options online, while bikini styles have actually gone down nine percent.

That means that while it took 106 days for a particular one-piece swimsuit to sell out in 2016, it is only taking 37 days in 2017, Allure reports.

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“While you don’t need to put your bikinis into storage this season, the one-piece has made an explosive comeback this year,” explained Emily Bezzant, Head Analyst at Edited.

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A large part of this trend is due to an increase in demand for comfort and practicality. Dolfin, Speedo, TYR, Nike, and Arena are the most in-demand swimsuits this year, all brands that emphasize mobility over, well, aesthetic.

“It’s not surprising due to current trends and our quest for comfort,” Bezzant said.

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The retro trend has sprung to prominence online over the past few years, (escalating, IMO, with Taylor Swift‘s heavily-photographed A-list 4th of July extravaganza) flaunted by popular Instagrammers and celebrities alike. It’s safe to say the breathable, throwback trend isn’t going anywhere.

Then again, nor is the bikini. Yet.

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