Pantone officially announced its color for 2018 and it’s very fitting. This upcoming years color is a vibrant shade of purple called Ultra Violet.
The color is a blue based purple that is centered around the cosmos. According to Pantone’s site, Ultra Violet “communicates originality, ingenuity and visionary thinking that points us toward the future.”BuzzFeed
The color is associated with endless possibilities thanks to its resemblance to the limitless night sky. The color was used by rock legends Prince, David Bowie and Jimi Hendrix. So the color combines the current climate of discovering new frontiers and artistic expression.
“Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets,” Pantone states.
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Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
Ultra Violet is also a calming color with a spiritual quality. “The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world,” says Pantone.
2018 color of the year is by far better than 2017’s, which was Greenery.
Who knew a color could have so much meaning. Prepare to see a lot of products in the shade, Ultra Violet.