Facebook is just realizing that it’s platform is not that popular among younger people. How many jokes have been written on Twitter that Facebook is just for your parents and their friends now? Countless! Now those jokes are reflecting in Facebook’s numbers.
Recode reports that Facebook’s younger user rates are dropping at a significant rate. About 1.4 million 12 to 17-year-olds stopped using the platform last year. The site was only expecting to lose a third of that number of users. This is also the first time Facebook even predicted a decline in users.
Overall about 2.8 million U.S. users under the age of 25 stopped using Facebook.
EMarketer, who ran Facebook’s user numbers for 2017, predicts that it’s not going to get much better for the social media giant in 2018. The first platform to ever reach one billion users in on a decline with the younger generation.
Facebook’s uncool status has been made fun of on Twitter for years. It keeps trying to keep up, adding stories like Snapchat and making original content like YouTube.
Even though Facebook’s decline is happening it won’t be the death of the platform. Facebook has over two billion users, and yes your mom’s daily posting, tagging and liking are enough to keep the platform afloat.
It also helps that Facebook owns Instagram, millennials favorite app next to Snapchat. Instagram’s users are only increasing.
The kids may think Facebook is lame, but it’s doubtful that it’s going anywhere.