","level":0,"displayType":"paragraph"},{"text":"When brands try to capitalize on women’s issues and feminism it definitely backfires because it’s not helping real change. Most critics pointed out that instead of flipping their arches McDonald’s could actually pay women more than minimum wage, maybe even a livable wage.","level":0,"displayType":"paragraph"},{"text":"https://twitter.com/truebe/status/971450954053697536","level":0,"displayType":"paragraph"}],"displayType":"section"}]},{"elements":[{"text":"https://twitter.com/NathanLerner/status/971497657729474560?ref_src=twsrc%5Etfw","displayType":"twitter"},{"elements":[{"text":"","level":0,"displayType":"paragraph"}],"displayType":"section"}]},{"elements":[{"text":"https://twitter.com/ExistentialEnso/status/971574445822431232?ref_src=twsrc%5Etfw","displayType":"twitter"},{"elements":[{"text":"","level":0,"displayType":"paragraph"}],"displayType":"section"}]},{"elements":[{"text":"https://twitter.com/evepeyser/status/971774372036927490?ref_src=twsrc%5Etfw","displayType":"twitter"},{"elements":[{"text":"","level":0,"displayType":"paragraph"}],"displayType":"section"}]},{"elements":[{"text":"https://twitter.com/jackdwagner/status/971791846144819200?ref_src=twsrc%5Etfw","displayType":"twitter"},{"elements":[{"text":"","level":0,"displayType":"paragraph"},{"text":"Flipping their arches doesn’t “do” anything for women. It’s just a performative act. They aren’t the first brand to do a performative act to show their support of women or try to market to women’s issues. Doritos’ is making Lady Doritos because women need their own chips, but really what we need is equal pay. Reba McEntire was the first female Colonel Sanders for KFC, which is great, but what we really need is workplace sexism and harassment to go away.","level":0,"displayType":"paragraph"}],"displayType":"section"}]},{"elements":[{"text":"https://twitter.com/TheDweck/status/971765847223095298?ref_src=twsrc%5Etfw","displayType":"twitter"},{"elements":[{"text":"","level":0,"displayType":"paragraph"},{"text":"Women never felt underrepresented because the McDonald’s arches were an M and not a W. It’s funny to see companies try and cater to women and fail almost every time.","level":0,"displayType":"paragraph"}],"displayType":"section"},{"text":"Top Female-Led Films, Women's Day: 10 Must-Watch Movies","level":3,"displayType":"header"}]},{"elements":[{"text":"McDonald's French Fries Hair Growth Study: Full Story & Details","level":3,"displayType":"header"}]}];
var articleType = 'ARTICLE';
var favoriteImage = '';
var articleDescription = 'https://www.instagram.com/p/BeLq2lVFgJN/?taken-by=mcdonalds';
var slide_index = parseInt(0);
var slide_json = createSlides(slides, articleType, favoriteImage);
var initial_slide = slide_index;
var initial_url = location.pathname + location.search;
var base_url = '/2018/03/08/mcdonalds-upside-down-arches-w-international-womens-day-tweets-photos/';
var next_gallery = '/2014/11/18/ugly-christmas-sweaters-photos-xmas-gifts/';
var first_load = true;
var has_scrolled = false;
var title = "Women Are Not Happy With How McDonald’s Is Celebrating International Women’s Day";
var path = base_url