Women Are Not Happy With How McDonald’s Is Celebrating International Women’s Day

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International Women’s Day is a day dedicated to celebrating women! Corporations are joining in on the festivities and the latest is McDonald’s, who is celebrating in a rather strange way. McDonald’s is flipping their iconic golden arches upside down so it will be a W for women.

Today, we flip our Golden Arches to celebrate the women who have chosen McDonald's to be a part of their story, like the Williams family. In the U.S. we’re proud to share that 6 out of 10 restaurant managers are women. https://t.co/6z88OhjXpO pic.twitter.com/hXfOi3wWQf

— McDonald's (@McDonalds) March 8, 2018

The W golden arches are to represent and thank all the women that work for McDonald’s and celebrate women. “In the U.S., we’re proud to share that 6 out of 10 restaurant managers are women. They run the McDonald’s business each and every day. So, in honor of women everywhere, we’re flipping our iconic logo for International Women’s Day,” their press release reads.

BuzzFeed reports that only one location has the flipped golden arches, but at 100 women ran locations all the logos on their products will be flipped.

.@McDonalds in Lynwood is flipping more than just burgers: The company flipped its iconic golden arches into a W for women https://t.co/PZwwCLTkSG pic.twitter.com/LAM33K6Ly1

— ABC7 Eyewitness News (@ABC7) March 7, 2018

When brands try to capitalize on women’s issues and feminism it definitely backfires because it’s not helping real change. Most critics pointed out that instead of flipping their arches McDonald’s could actually pay women more than minimum wage, maybe even a livable wage.

McDonalds: In celebration of women we are flipping the arches upside down.

Or you could give your employees better benefits.

McD: Look it's a W!

Maybe a living wage? Better family leave? A career path forward in the face of automation?

McD: The W stands for women.

— bogwolf (@truebe) March 7, 2018

Hey @McDonalds, maybe instead of a cheap PR stunt where you make the M a W to “support” women, you do something real — like paying your workers a living wage. https://t.co/xoOHRvSQdx

— Nate Lerner (@NathanLerner) March 7, 2018

When I started using the term "McFeminism" to refer to the corporate-friendly, HRC fan sort of feminism, I didn't expect McDonalds to actually become one of the biggest examples of the phenomenon 🤦🏻‍♀️

— Thorne Melcher 🌸 (@ExistentialEnso) March 8, 2018

all time I thought it was revolutionary for me to eat McDonald's, since it starts with an "M" and M is for Man. Today, I finally feel accepted. WcDonald for me. WcDonald for all lady. ✊ pic.twitter.com/BRuYoPaNhw

— eve peyser (@evepeyser) March 8, 2018

today mcdonalds is celebrating all of our female employees. thats why from now on we will be paying our staff Winimum Wage.

— jack wagner (@jackdwagner) March 8, 2018

Flipping their arches doesn’t “do” anything for women. It’s just a performative act. They aren’t the first brand to do a performative act to show their support of women or try to market to women’s issues. Doritos’ is making Lady Doritos because women need their own chips, but really what we need is equal pay. Reba McEntire was the first female Colonel Sanders for KFC, which is great, but what we really need is workplace sexism and harassment to go away.

Appreciate all the equal rights efforts, but between Lady Doritos, female Colonel Sanders and the McDonald’s W, I think we’re all set!!

— Jess Dweck (@TheDweck) March 8, 2018

Women never felt underrepresented because the McDonald’s arches were an M and not a W. It’s funny to see companies try and cater to women and fail almost every time.

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