Nicole Arbour is a name that may have popped up on your Twitter feed recently and left you wondering, who is she? And more importantly, why are people talking about her? According to her social media, she’s a comedian, motivator, recording artist, creative director and business Barbie.
Arbour is a popular Canadian YouTuber who likes to gain attention by posting controversial and ignorant YouTube videos in the name of comedy and likes.
Her first ignorant video that gained her momentary fame was called Dear Fat People, and it shamed fat people. It was a six-minute rant of her making fun of fat people. It’s a gross video that is not only riddled with ignorance in health and obesity, but it’s just not funny. A lot of her humor is making fun of people for just not pulling themselves up despite their environment and lack of privilege.
She’s pulled a similar stunt to get her name out there again with Childish Gambino’s titular music video for “This Is America.” Arbour recreated the music video and dubbed it the women’s edit. People are upset that Arbour, a white woman, would take the liberty of transforming Childish Gambino’s music video that was commentary about the black experience in America, into something so tone deaf.
“Glover has made a choice to embrace blackness in all of its aspects, even if that also includes our blood staining the concrete of America,” Ira Madison III wrote for the Daily Beast. “It may revolt us, but it’s not a horror of his creation. The horror invented him.”
“This is what it’s like, Glover’s video seems to say, to be black in America—at any given time, vulnerable to joy or to destruction,” Doreen St. Féllix wrote for The New Yorker. “When his character is not dancing, he is killing.””
It’s not that art can’t be made into parody, but there is a lack of understanding on Arbour’s part as to why this music video has caused so much buzz, think pieces and discussions. It genuinely seems like she just remade the video because it’s being talked about and had a total disregard as to WHY it’s being talked about.
Her women remake tried to address surface level women’s issues about the societal pressure to look pretty, never aging, the wage gap and cheating men. The way she tries to tackle these topics is done in a quintessential “white feminist” way. She totally disregarded the complex symbolism and detail in Childish Gambino’s original video. Everything down to Gambino’s dance moves was rooted in black culture. While Arbour just flailed on screen and tried to connect NFL Cheerleaders making less money than the players to the mass shooting of black churchgoers in Charleston, South Carolina.
Gambino’s video was highly detailed and everything had a subtle meaning relating to the black experience and her’s was simply surface level, which came off as disrespectful and ignorant because it was. It has a very similar level of white woman ignorance as Kendall Jenner’s scrubbed-from-the-internet Pepsi commercial.
She addressed the widespread backlash by a notes app screengrab that she shared on Instagram.
“When did sampling, remixing, parody, or satire fall into stealing? And if it does, woul that mean Jay Z and Kanye using The Doors on The Takeover was something we should all be upset over? Nah. Because art is art and when we as a society start putting rules on it, we’re in trouble. Do your thing, make remake and express.”
Based on her not apologizing she doesn’t get why people are actually upset or what cultural appropriation is. I sacrificed myself to write this and give her one view, so you don’t have to.