Regular people just use Instagram to share vacation photos, cute snaps and funny memes. But if you’re a celebrity or influencer, Instagram is a great way to make some extra money. And if you’re Kim Kardashian you can make half a million dollars from one Instagram post.
STAT obtained a July 2015 contract between Kimsaprincess, Kardashian’s company, and Duchesnay USA. Duchesnay makes the morning sickness pill Diclegis that Kardashian has promoted on her ‘gram. The contract goes into detail about how much Kardashian was paid for promoting the pill and it cost them a pretty penny. The company reportedly paid Kardashian $500,000 for a single post.
Diclegis, the pill that Kardashian promoted, is a medication that helps with morning sickness during pregnancy. The original post that Kardashian got paid half a million dollars to post didn’t include any prescription details and side effects of the pill. The FDA sent a letter to Duchesnay saying that Kardashian didn’t properly disclose the health risks of Diclegis in her ad.
The letter said that Kardashian’s post was “false or misleading in that it present efficacy claims for Diclegis but fails to communicate any risk information associated with its use and it omits material facts.” The FDA ruled the post as misbranding the pill because the risks of it weren’t mentioned and ruled it in violation of FDA laws.
Kardashian has since deleted her social media promo for the post. The original post reads:
“OMG. Hae you heard about this? As you guys know my #morningsickness has been pretty bad. I tried changing things about my lifestyle, like my diet, but nothing helped, so I talked to my doctor. He prescribed me #Diclegis, and I felt a lot better and most importantly, It’s been studied and there was no increased risk to the baby. I’m so excited and happy with my results that I’m partnering with Duchesnay USA to raise awareness about treating morning sickness. If you have morning sickness, be safe and sure to ask your doctor about the pill with the pregnant woman on it and find out more Diclegis; DiclegisImportantSafetyInfo.”
Kardashian’s partnership with Diclegis didn’t end though. She has since posted for Diclegis and another pill from the same company called Bonjesta. Both pills are about combating morning sickness. Kardashian wasn’t pregnant while promoting these products.
Her posts about the morning sickness pills are now lengthy and include all the risks and side effects.
Wonder if she got paid $500,000 or more for those two posts.