https://www.instagram.com/p/BmcNwTUnBlf/?taken-by=meredithmickelson
https://www.instagram.com/p/BmcK1XLHIPe/?taken-by=samimiro
https://www.instagram.com/p/BmceHvZjlk2/?taken-by=beckybunz
https://www.instagram.com/p/BmcNZl0gLKv/?taken-by=bradhall_shoes
https://www.instagram.com/p/BmcOP0RnWid/?taken-by=ibnjasper
https://www.instagram.com/p/BmcM4sHHl5N/?taken-by=knarlydb
https://www.instagram.com/p/BmcRhtiAoIQ/?taken-by=tommiee_
When it comes to Kanye West’s Yeezy campaigns they all have a few things in common. They’re typically NSFW, feature his wife Kim Kardashian and the models are clad in earth tones.
The latest Yeezy campaign for the Boost 350 V2’s new colorway Butter, was no different.
Kardashian, of course, launched the campaign with a photo that has been memed several times over. Kardashian looks like a curvaceous Barbie doll that was thrown into a drawer and her plastic limbs went awry.
https://www.instagram.com/p/BmJE_1HlNOh/?taken-by=kimkardashian
Kardashian’s contorted body infiltrated social media feeds and was made into a hilarious joke. She even shared some on her Instagram story trying to get in on the meme.
Unlike Kardashian’s first photo, the rest of the campaign features a lot of limbs, but they look more natural and posied. Typically, concrete barren walls or asphalt parking lots are the backdrop for Yeezy photos. But this time the recruited Instagram models and West’s friends lounged on beds wearing nothing but skimpy Yeezy clothes and the new Butter shoes.
The models from the campaign are a combination of West’s friends, employees, Instagram models and a YouTube star.
You typically wouldn’t be wearing sneakers on your bed, but this is a Yeezy campaign after all.
Let’s dive into who got to model the coveted new Butter 350s.
Kim Kardashian
https://www.instagram.com/p/Bmd3QAlA24X/?taken-by=richardkernstudio
Why this photo wasn’t released before the other awkward one is unknown to me.
Rebecca Hearn
https://www.instagram.com/p/BmceHvZjlk2/?taken-by=beckybunz
This isn’t Hearn’s first Yeezy campaign. She also modeled for the SUPERMOON collection. She is part of the Henri Collective, which is a creative production and content company.
Brad Hall
https://www.instagram.com/p/BmcNZl0gLKv/?taken-by=bradhall_shoes
Hall garnered Internet fame through his viral Youtube channel. He regularly posts sneaker review videos that take normcore and satire to a whole new level.
Ibn Jasper
https://www.instagram.com/p/BmcOP0RnWid/?taken-by=ibnjasper
Jasper is West’s barber and founder of Stratica International, a footwear brand.
Knarly DB
https://www.instagram.com/p/BmcM4sHHl5N/?taken-by=knarlydb
DB works for Yeezy as a stylist and creative collaborator. He was also part of the SUPERMOON campaign. His fianceé Anastasia Nicole is pictured with him.
Tommie Lee
https://www.instagram.com/p/BmcRhtiAoIQ/?taken-by=tommiee_
Yes, Lee from Love & Hip Hop Atlanta is now a Yeezy model. She recently has been arrested for disorderly conduct.
Ian Connor
https://www.instagram.com/p/BmekCogg3if/?taken-by=ianconnorsrevenge
Connor has modeled for Yeezy before this Butter campaign. The model has 21 rape allegations against him but still manages to book gigs.
Meredith Mickelson
https://www.instagram.com/p/BmcNwTUnBlf/?taken-by=meredithmickelson
Mickelson is a model who gained popularity on Instagram.
Sami Miro
https://www.instagram.com/p/BmcK1XLHIPe/?taken-by=samimiro
Miro is a designer for Sami Miro Vintage. Her clothes are very popular among the Kardashian-Jenner family and other celebrities. Kylie Jenner, Kendall Jenner, Selena Gomez, Kourtney Kardashian, Gigi Hadid, Bella Hadid and Kaia Gerber have all sported her designs.
Lily Markey
There isn’t much information about Markey but based on her Instagram she seems to be heavily involved in the Yeezy brand.
Mina Naderpoor
https://www.instagram.com/p/BmcNckolfLC/?taken-by=meendogg
Nanderpoor is the project manager at Yeezy.
Lexi Wood
https://www.instagram.com/p/BmcLY40HXbH/?taken-by=lexiwood
Wood’s is an “international model” according to her Instagram bio.
