You know what a good marketing strategy would be? Don’t offend the customers you’re trying to sell to.
Someone might need to tell that free bit of business advice to Wish.com, which is under fire for advertising a pair of plus-size shorts modeled by a thin woman who fits in only one side of the pants. Although Wish.com didn’t make the shorts and weren’t responsible for the image, they are allowing the ad to appear on their site.
I don’t know if they thought it would be cute, or clever, or funny…but it’s not.
Fashion designer Christina Ashman, 27, posted a screen grab of the article on Instagram with the caption: “Well that’s rude. Maybe I should do the opposite of this in my marketing – the waist of my small skirts is about the same circumference as one of my thunder thighs. I could put a skirt on each thigh and look this ridiculous.”
Christina captioned the pic, “If plus size ladies buy shorts based on how one leg looks on a whole petite woman, maybe smaller ladies will buy skirts based on how the whole thing looks on one pretty thunderous thigh.”
Christina told MailOnline, “You don’t sell clothes by shaming the target audience. It’s fine if you’re using a small model in small clothes, but to put a petite model in one leg of some plus-size shorts is just unnecessarily insulting. I just thought if they can put a whole petite woman in one leg of some plus-size shorts, then I should do the opposite and put one leg in a small skirt! I just wanted to highlight how absurd their marketing was.”
You. Go. Girl.