This Bag of Tostitos Chips Can Tell If You’ve Been Drinking

Tostitos MADD drunk driving campaign Super Bowl Sunday


We all know drinking and driving is incredibly unsafe and illegal, yet each year dozens of people do it anyways. Large events in particular bring out bad judgment in people. In 2015, 45 people died in drunk driving crashes on Super Bowl Sunday in 2015, 45 people died in drunk driving crashes, reports the National Highway Traffic Safety Administration. That is 45 people too many.

But our favorite party food has found a way to help prevent that this year in time for the Super Bowl. The chip company Tostitos created a “Party Safe” bag that features an alcohol sensor which can detect any trace of alcohol on your breath. The bag is plain black at first, but once you blow into the sensor, it lights up. If alcohol is deteced, a red steering wheel lights up with a message: “Don’t drink and drive.”

Now, they aren’t breathalyzers – the bag won’t tell you if you’ve had too much alcohol, but only if it’s present. It may seem almost redundant, but the Lawrence Police have a good point:

Couldn’t have put it better myself.

At any rate, these cyborg bags won’t be sold in stores (and even if they were, can you imagine how expensive that would be?). They were made as part of a safe and sober driving campaign. Tostitos has partnered with Mothers Against Drunk Driving (MADD) to take $10 off Uber rides on Super Bowl Sunday for anyone who buys a bag of Tostitos. So your tortilla chips will contribute to your sobriety after all!


To get the promotion, plug in the last five digits of the bar code on the Tostitos bag into “promotions” in the Uber app. Boom! $10 off your ride. Which you’ll probably need because of the increased fare on February 5th. But be quick about it; the promotion is only for the first 25,000 people who put in the code.

“Our goal is to remove 25,000 cars from the roads that Sunday evening,” Jennifer Saenz, Frito-Lay chief marketing officer, explained to USA Today. “We wanted to make sure that as people were celebrating, they were also partying responsibly.”

[H/T: Cosmopolitan]

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