This week, Pepsi released its latest ad campaign featuring supermodel Kendall Jenner, a cheerful protest against absolutely nothing, and a magical Pepsi can that has the ability to end police brutality and racism in one mediocre sip.
Of course, the ad did not go over well with… anyone at all. The Internet raised many a valid point about the tone-deaf nature of the ad and its role in minimizing Black Lives Matter and the resistance as a whole, and Pepsi pulled it a day later, apologizing.
Saturday Night Live took an (albeit brief) break from politics last night to address the trainwreck of an advertisement, focusing on the director’s point-of-view.
It’s a well-constructed parody. In the sketch, the director (played by Beck Bennett) is on the phone with his sister, explaining his idea, when he suddenly goes silent. “Uh huh. Uh huh. Sort of one deaf?”
He then proceeds to talk to more and more people, each one telling him a worse review than the one before. Of course, it’s too late to change the campaign at this point — after all, Kendall is ready to shoot.
Everyone knows that Pepsi is trash and only murderers drink it, but this ad campaign has probably given Coke an even better week than usual. Watch the sketch in all of its cringe-worthy glory below: