In the constantly evolving world of digital dating, there’s still one constant that seems hard to escape.
For as long as we could remember, it has always been considered normal for men to make the first move when it comes to dating. They were the initiators, the seducers and aggressors, and if a woman wanted a guy that was tough luck. She would have to either wait for him to come around or set her sights on someone who had set his sights on her. And that just isn’t right.
Even in today’s supposedly progressive dating climate, it’s still hard to shake the stigma that a man should pursue and a woman should be pursued. That’s where Bumble CEO Whitney Wolfe comes in. Wolfe was initially a co-founder of Tinder, but she left after suing them for sexual harassment. Using what she had learned, she then went on to make a more female-friendly dating app, Bumble.
“Everything we do at Bumble is driven by female empowerment,” Wolfe said in an interview with Elite Daily. “We want to inspire and encourage women to make the first move in all aspects of their lives. We firmly believe it’s made dating a far more balanced playing field. As women, we’ve been taught to sit and wait for a man to come to us for fear of looking desperate. But that’s a very antiquated, sexist way of thinking and we set out to change that.”
For those of you who don’t know, Bumble is a dating app where the woman always makes the first move, and any matches that don’t reply within a certain amount of time are automatically deleted. That means no more waiting around for that cute guy to message you back or hoping your secret crush likes you. Unsurprisingly, both men and women absolutely love the app, with approval ratings going through the roof. Women love the sense of control over their own lives, not to mention the confidence boost that comes with it. The men love having the pressure taken off them for once, as always being the one responsible for making the first move can get exhausting.
“Bumble has created a safe and positive environment for women to engage with men,” Wolfe said. It’s not about being an aggressor, but rather about meeting new people on your terms, and based on what you’re interested in.”
While there will always be some people who stand by the “traditional” way of romance, this app is definitely a step in the right direction for leveling out the dating playing field.