In 2017, perhaps The Emoji Movie is no less than we deserve — but critics cannot fathom how the “exercise in soulless branding,” “callous cash grab,” “unconscionably bad” film was ever even cleared to be made.
The all-star cast includes Jennifer Coolidge, Maya Rudolph, Anna Faris, and James Corden, but even they could not salvage this film from a critical response of all-out despair.
The Emoji Movie just rose above a 0 percent critic rating on Rotten Tomatoes due to one generous critic, but a quick perusal of the reviews will likely bring more smiles to your face than the movie itself ever could. (At least, if you are trusting the onslaught of biting reviews.) Writers are labeling it unfunny, cliche, and deeply depressing, a trio of adjectives that we have enough of in our day-to-day existences — but if you aren’t convinced, these reviews are worth a read.
— The A.V. Club (@TheAVClub) July 29, 2017
— Vulture (@vulture) July 28, 2017
— Rotten Tomatoes (@RottenTomatoes) July 27, 2017
— metacritic (@metacritic) July 27, 2017
Watching The Emoji Movie is like staring into an existential abyss https://t.co/MzzJD5S7zQ
— Entertainment Weekly (@EW) July 28, 2017
— david ehrlich (@davidehrlich) July 27, 2017
This movie will be testing the phrase “all press is good press” more than perhaps any movie ever before. Go and see the film at your own peril — but don’t say we didn’t warn you.