Taylor Swift has strayed far away from country music, but it looks like she’s following along in country singer Carrie Underwood’s footsteps. Taylor has penned a new contract and will be performing at the College Football National Championship. It’s no NFL Monday Night Football deal that Carrie has, but still it’s big news.
A source told Entertainment Tonight, “She will headlining a concert in Centennial Olympic Park during halftime of the game.” The concert will be free and on top of ESPN signing this deal with Taylor their deal includes releasing new music from Reputation during it’s college football coverage.
This may seem like an unlikely partnering, but Taylor and ESPN have a few things in common. The two are both sponsors with UPA and AT&T, the two are NCAA football’s biggest advertisers on ESPN.
Now you may be wondering why Taylor is making a deal with College Football National Championship halftime show and not the Super Bowl’s halftime show. Even though the singer definitely has the star power to headline the iconic halftime show. But again her sponsors are the cause of this never happening.
The Super Bowl halftime show is a Pepsi event and Taylor has a partnership with Coke. So don’t expect her or Selena Gomez to hit the halftime stage any time soon.